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-- how to write a narrative essay who we are how to write a scholarship essay news college essay topics monitoring brand assets© global solution insight© reach through media© star metrix© shift system© other team clients research & awards contact legal notice fr en luxury lab 21/11/2017 [#luxurylab] [newmarket] | #dolce & #gabbana are #now in the #pasta #business | #style 17/11/2017 [#luxurylab] [eco] | #clarins, #l’oreal & others launch #initiative to improve #beauty #supply #chain | @environmental leader 10/11/2017 [#luxurylab] [marque] | #hilfiger #denim se rebaptise #tommy #jeans | @fashionnetwork see more conso lab 21/11/2017 [#consolab] [cosmetiques] | un #vernis qui peut #changer de #couleur | @l'adn 20/11/2017 [#consolab] [e-commerce] | les #secrets de #priceminister pour rendre sa #clientèle "#addict" | @lsa 20/11/2017 [#consolab] [cible] | avec #optic #2000 #kids, l'enseigne renforce ses #services et son #expertise pour les #2-8 ans | @acuite see more since 2000, promise consulting’s commitment remained unchanged: help decision makers make the right decisions. in order to strengthen the bond between their brands and their customers and maximize their return on marketing investment thanks to our tailor made support and consumer studies. recent news november, 15, 2017 -- -- promise consulting participated in the adetem factory see all -- recent news november, 14, 2017 -- -- philippe jourdan intervened during the hi-team’s evening on the subject of cosmetics and of the digitalization see all -- recent news october, 19, 2017 -- -- promise consulting went to the trade show cosmetic 360 see all -- who we are our story accreditations and partners accreditations partners our philosophy our made-to-measure offer beyond consumer studies our figures our expertise our scientific expertise our strong brand expertise international presence since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution. our survey and consulting demarche is based on: the scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by pr philippe jourdan. the objectivity of our analyses: thanks to our knowledge of practices and markets, both in france and abroad to provide you a useful clarification for your brand’s strategies. the operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture. inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world. our methodology monitoring brand assets® has been acknowledged as particularly innovative and awarded several times as it provides: an evaluation of your brands based on the only view that counts: your clients’. a customization of the survey to perfectly meet your needs and take into account your activity’s specificities. an individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans. a synthesis of brand equity’s main indicators that reconciles the two main anglo-saxon currents of research: aaker and keller. an easy reading of the results thanks to indexes that can interpreted by everyone. a normative database with more than 1.500.000 questionnaires. sharp image levers to act on corporate, retail, offer and digital. the elaboration of kpi that can be interpreted by every department in your company and favor a better transverse piloting. a simulation software of your marketing action plans to make the survey’s lessons operational with your teams. standard and abstract consumer studies won’t do anymore. brands and maisons are now looking for factual information and practical solutions that will help them connect further to their customers and boost their desirability. however, consumers’ behaviors, attitudes and needs are increasingly complex… and brands are thinking twice before investing! beyond providing you with a consumer study, promise consulting brings you the rigor and support you need to make the right decision. thanks to a made-to-our measure offer and acclaimed scientific expertise. promise consulting is a recognized expert: we have our own r&d committee made of 50% academics and 50% marketing professionals. our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard. several yearly publications in renowned academic press, both in french (marketing decisions, research and applications in marketing, the french marketing review, etc.) and in english (canadian and american press). major book publications by the managing team, especially by professor philippe jourdan. 10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim. 200 consumer studies per year 1 million interviews in our database 50 studied countries 250 studied brands 60 millions surveyed consumers 70% outside of france our parti pris is to always provide tailor made consumer studies that are totally adapted to our clients’ concerns. the scientific study models we have conceived are merely tools and frameworks that we may suggest and customize, but never impose. the 3 p’s of promise consulting’s customization are: pragmatic : we always provide the best offer for each budget present : we walk you through step by step, from a to z patient : we explain, we deliver simple and short reports, we are precise but not technical algeria argentina australia austria bahrain baltic countries belgium brazil bulgaria canada chile china colombia croatia czech republic denmark egypt finland france germany ghana greece guatemala gulf countries hong kong hungary india indonesia iran iraq ireland israel italy japan jordan kazakhstan kenya kuwait lebanon levant countries malaysia mexico morocco nepal new zealand nigeria norway oman pakistan palestine panama peru poland portugal qatar romania russia saudi arabia serbia singapore slovakia slovenia south africa south korea spain sri lanka sudan sweden switzerland syria taiwan thailand the netherlands the philippines tunisia turkey ukraine united arab emirates united kingdom united states uruguay venezuela vietnam yemen paxton founded in 2010, the strategy consulting firm paxton has the objective: “to sell high-value products that generate margin.” we help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. paxton was honored by capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry. www.paxton-mc.com jean piquet – ceo igc icg is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. we help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. when combined this a-team of client and icg components delivers a level of agility not seen from traditional models. www.internalconsulting.com david moloney – founder and ceo feida consulting uk feida consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries china and france, and more widely in europe. feida consulting intervenes in in multiple areas: “go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & fmcg, tourism, leisure & services. feida consulting also provides coaching sessions, intercultural trainings and trainings in digital transformation for business leaders from
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